For search category
“ Google, LLC is an American multinational technology company
that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.”
” Google has multiple ways of generating revenue beyond private investment or selling shares of its stock. Google uses several methods to partner with merchants and advertisers: Google Pay, Google Ads, Google AdSense and Google Analytics are some.”
“The main way Google generates its revenue is through a pair of advertising services called Ads and AdSense. With Ads, advertisers submit ads to Google that include a list of keywords relating to a product, service or business. When a Google user searches the Web using one or more of those keywords, the ad appears on the SERP in a sidebar. The advertiser pays Google every time a user clicks on the ad and is directed toward the advertiser’s site.”