Digital Marketing

 list of digital marketing channels in order of most efficient for the marketing goals:

  1. Social media marketing
  2. Display marketing
  3. Search engine optimization (SEO) marketing
  4. Mobile marketing
  5. Pay-per click marketing

as per the ranking using social media¬† and display marketing¬† is the best platform to promote a product or service through advertising on graphical screens on internet ¬†The advertising media used are images, videos or animations, as well as text links and moving images, which are delivered on various end devices such as desktop PCs or smartphones. ¬†Displays are billed either via CPC or CPM and then using search engine optimization marketing to improve the quality and quantity of website traffic to a website or a web page from search engines furthermore mobile marketing can be used as a multi-channel marketing technique for reaching a particular audience on their phones ,i pads , tablets , another related devices through websites , e mails, SMS’s¬† or mobile applications and then at last we can go with pay per click marketing and can drive traffic to the websites and pay the publisher when ever someone will click the advert which is bit costly so is ranked as such.

Development stack

A development stack is just a collection of tools, languages, frameworks, build processes, APIs and so on that are used together for developing a digital product. 


i would like to use mySQL as a development stack for my  mobile application , since using javascript ,HTML and CSS are the most efficient stacks but they can not be used ,  a static website created with HTML, CSS and Javascript is not responsive Рmeaning that it doesn’t resize to fit my device. It won’t rescale as I resize the browser. 

the reason behind using mySQL as a development stack is I want to make a dynamic website, or a site that uses a database to serve data to the browser from the server that it’s stored on, i need  some kind of database management system, like SQL or MySQL. Or  use a noSQL database that isn’t as structured as a SQL database. Then we need a language like PHP to work with the database. And a development stack that makes sure everything works together. 

A content management system that creates dynamic websites like WordPress can be run on a development stack like LAMP Рwhich integrates Linux, Apache, MySQL and PHP. 


Moderated Testing

Context questions

  1. Who is the most famous and influential feature  you like?
  2.  Can you talk about a challenge you faced using this? How can we  you overcome it
  3. What’s more important- features, or the quality of work?

De-brief questions

  1. What were we trying to do? This is when you might repeat the goals of the project, and reiterate what you were all trying to achieve
  2. What insights did you have in that activity?
  3. How can you apply what you learned?


  1. As per your experience  can you explain how did you tackle with a situation when you had a tough time dealing with it ?
  2. A situation when you had lack of information regarding the product
  3. A point when you were not  satisfied with it

Unmoderated Testing

One of 3 tests which i would¬† to use to test my mobile app would be ” find the lowest cost home broadband subscription” i.e, which option one would access¬† for the certain privilege of home broadband subscription and for lowest cost. According to result¬† it was clear from where one could access to particular option which was help and support and further internet then home internet plans (DSL) .¬† The results would help me to observe how¬† easy and accessible the app is, how fast the audience can access to different features¬† ,the testing will help me to how and where i am getting lost on my website , it will help me to make changes where needed to improve the application , i can also add new features which will make it look more graceful¬† and enchanting .¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† “The goal of iteration is to get closer to the answer, solution, or discovery with each repetition. The concept and the solution eventually converge, such as in a math function or a scientific discovery, because you progress toward your desired result each time you iterate or tweak the product”.¬† all about iteration is to¬† improve¬† ¬†your project¬† and make it handy and easy to use for every age group .


Following are the team members and responsibilities:

Account Manager  responsibilities:

  • “developing strong relationships with customers”
  • “answer client queries and identify new business opportunities among existing customers”
  • “to improve the entire customer experience”

Project Manager  responsibilities:

  • Planning
  • Leading
  • Execution
  • Time Management

UX Designer responsibilities:

  • “Plan and conduct user research and competitor analysis”
  • ¬†“interpret data and qualitative feedback.”
  • “Create user stories, personas, and storyboards”

Content Writer responsibilities:

  • “Researching industry-related topics (combining online sources, interviews and studies)”
  • “Writing¬†clear marketing copy to promote our products/services”
  • “Preparing well-structured drafts using Content Management Systems”

 Graphic Designer  responsibilities:

  • “Prepares work to be accomplished by gathering information and materials”
  • “Plans concept by studying information and materials”
  • “Illustrates concept by¬†designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts”

Developer responsibilities:

  • “Researching, designing, implementing and managing software programs”
  • “Testing and evaluating new programs”
  • “Writing and implementing efficient code”




For entertainment

“YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees‚ÄĒChad Hurley, Steve Chen, and Jawed Karim‚ÄĒcreated the service in¬†February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries”

Source of Income

“YouTube’s main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as¬†YouTube Premium. We‚Äôve also developed tools to help eligible Creators earn money in a variety of other ways such as¬†Super Chat,¬†channel memberships, and¬†merchandise. In all cases, Creators and YouTube share revenue generated from these channels.”


For Saas


Google Workspace, known until October 2020 as G Suite, is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. It was first launched in 2006 as Google Apps for Your Domain and rebranded as G Suite in 2016.”

“Google makes¬†money¬†from the ads that¬†are¬†displayed when users search via its app and online. Many people also use YouTube,¬†Google¬†Maps, Drive, Gmail, and¬†Google’s¬†many other¬†apps¬†and services. …¬†Google¬†also makes a few cents whenever you click one of those ads shown in many ad-supported¬†apps.”