list of digital marketing channels in order of most efficient for the marketing goals:
- Social media marketing
- Display marketing
- Search engine optimization (SEO) marketing
- Mobile marketing
- Pay-per click marketing
as per the ranking using social media and display marketing is the best platform to promote a product or service through advertising on graphical screens on internet The advertising media used are images, videos or animations, as well as text links and moving images, which are delivered on various end devices such as desktop PCs or smartphones. Displays are billed either via CPC or CPM and then using search engine optimization marketing to improve the quality and quantity of website traffic to a website or a web page from search engines furthermore mobile marketing can be used as a multi-channel marketing technique for reaching a particular audience on their phones ,i pads , tablets , another related devices through websites , e mails, SMS’s or mobile applications and then at last we can go with pay per click marketing and can drive traffic to the websites and pay the publisher when ever someone will click the advert which is bit costly so is ranked as such.